Harley
Kramer
Digital Marketing,
Photography and editing
Bio
I am an experienced social media marketer and photographer.
Being a social media marketer involves creating and executing social media strategies to build brand awareness, engage with audiences, and drive business results. It requires an understanding of various social media platforms and their audiences, as well as the ability to craft compelling and relevant content that resonates with them.
The role of a social media marketer is constantly evolving as new platforms and technologies emerge, making it a dynamic and exciting career path for me.
Bringing in the photography element also creates a sense of creativity and life to social media.
Background
I graduated from the University of Tampa with a Bachelor's Degree in Marketing in May 2023.
I am from Bergen County, NJ and fell in love with photography and creating a story on social media.
Skills
- Canva
- Adobe Suite
- Creative Project Management
- Content Visualization & Execution
- Brand Refresh and Transformation
- Instagram, LinkedIn, TikTok, Facebook
- Photography
- Short-form videos
Previous Work
Social Media Marketer IG: @LuvMyJewelry
LuvMyJewelry, 2022-2023
Working for LuvMyJewelry, I helped turn a sustainable and handmade jewelry company into one that influencers want to collaborate with. I rebranded their Facebook and Instagram to look high-quality, trendy, and luxurious which the brand exudes.
I posted to the IG grid and to IG stories daily with photos and videos
There was a 231% increase in accounts reached on IG in three months, as well as a 37.5% increase in external link taps to the website via IG.
Social Media Intern
Leadership Tampa Bay, 2022-2023
Working for Leadership Tampa Bay, I contributed to the brand purpose of raising awareness of the region's best businesses. I also designed graphics for upcoming events and recruitment. In addition, I developed recap videos to highlight fun events.
Weekly graphics and short-form movies were posted to the IG grid, LinkedIn, and Facebook.
Graphic Design
I am experienced in creating graphics such as logos, flyers, testimonials, and magazine advertisements.
Style Graphics
Influencer Outreach
I am an experienced communicator who has worked with influencers to create content and negotiate gifting campaigns in order to reach a larger and diverse audience for a brand.
UGC
(user-generated content)
I collaborated with creators of all sizes to create real-time and organic videos to make relatable social media content to everyday consumers. This also engages everyday followers to be a part of your brand without needing a large following.
Thank You!
kramer.harley.7@gmail.com